How We Created Our Website
Regular visitors to this site will have already noticed our fresh look and features.
We have worked very closely on this project with site designer Chris Wright of CAW Market Communications
Chris has over a quarter of a century of roofing and cladding industry marketing experience. He has operated his own consultancy for over a decade and is very familiar with our brand values and operational dynamics.
Our primary goal has been to provide much easier navigation and simultaneously offer far more comprehensive and engaging content than ever before.
Chris explains how the new site was created: "Essentially we started with a completely blank sheet of paper. The existing site wasn't particularly old and had served the company well. Such is the pace of technology these days, however, it was very much in need of a complete revisit, to enable Ash and Lacy to not only catch up with but stay ahead of the innovation curve.
"A key design focus issue was the creation of an architecture that allowed the visitor to rapidly find the information sought and to utilise engaging ways of achieving that, such as the flip book format we've introduced for downloadable documents.
"We have rebuilt www.ashandlacy.com on a very flexible platform that is capable of enabling us to keep pace with any forseeable internet trends, and maybe even beyond that
"I think it's important to stress that this project is very much, and will remain, a work in progress. There are some ambitious plans for new features and development of existing ones."
Footnote: The servers that host this site are environmentally sound, with the lowest possible carbon footprint. The background architecture behind the Ash & Lacy website has been designed to minimise the number of servers required and runs on 100% Green e-certified renewable energy.