Ash and Lacy launch fresh-look Advertising Campaign

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Ash & Lacy Building Systems are taking their advertising in a new direction, with the launch of a new advertising campaign this February. The new, contemporary style is intended to do exactly what advertising should do - stand out and get noticed.

The series of new ads have scrapped the project case studies, in favour of bold colours and images to cut through the noise of conventional advertising, which readers are bombarded with today and avoid becoming just ‘wallpaper’. The adverts are clean and uncluttered, featuring original imagery, together with a simple product message and web address. Another key aim of these is to direct customers to the website, for a more detailed story and to investigate the wider range of Ash & Lacy products.

Simon Grove, Sales and Marketing Director of Ash & Lacy Building Systems commented, 'Our business has been built on innovation; it seems only right that we look to replicate this in our PR & advertising, As we enter a new era we are looking to use an original idea in an entertaining manner .”

The first ads will be unveiled in key construction titles this month. Watch this space…

Telephone : 0121 525 1444
Fax : 0121 525 3444
E-mail : sales@ashandlacy.com